Promotional website created to promote various products and services worldwide web or provide promotions company. Possible to identify some goals that define the creation of this site: – Online filing information to customers about the changes occurring, such as changes in prices, the supply of new products, additional promotional offers – the realization of the goods through online shops or through advertising in Internet – the establishment of a promotional site as a source of information about ongoing changes in the company – promotional websites are feature first-hand about ongoing competitions and prize draw by the company. For example, in your plans an advertising campaign is planned for a certain commodity, thematic exhibitions and seasonal services. How quickly attract customers? In this case, the promotional website is an amazing tool accompanying advertising campaign. The structure of the site is logical and functionally appealing. He looks like something on a leaflet or brochure to fully mobilize the network users, and underscores merit goods.
So, the site size is small – about 10 pages that host the following information: basic company data, constructive direction of activity, description of goods or services required contact information (office address, phone number, e-mail, on-line operator, which may be contacted at the moment). Advanced supplement will serve as the attached modules on which should not be abandoned for the sake of convenience users. These may include: – site map (although it is not necessary – customers do not want to waste her time, sometimes quite a menu) – Subscribe to updates (this is very handy, sometimes enough glimpse in passing), – service receiving payment – fast output pages to print – or chat forum (the experience – instant messaging, because it is very fast, but the forum – also an option and depends on the purpose) – blog (like say, a lot of services and clutter your site – if necessary) – weather (yes! especially if the site target audience in the cities) – Calculator (depending on the orientation of the site), – different kinds of posters and bulletin boards – the catalog of items or exchange items (like people will go, but not always share) – vote (preferably after a certain time to change the questions and pick up interesting, with a twist, so it was interesting to answer, but the results compare) – Online game (though sometimes if people do not play games, then Psychologists regard this as a deviation, the game will help create a community of users to attract new people) – Book reviews (highly desirable not only for the reviews, but also for visitors from the advertising agents references). Of course, there are more service modules, so you need to study and subsequent use. The small size of a promotional site allows him to perfectly handle the load and the assigned functions. You see how effective the campaign will be how many customers will be able to attract. In addition, many of them will become regular visitors to the site will be added to the bookmark, and quick access to many useful modules will enable the first casual, then – on purpose, to read about the results of the competition, participate in the life of the company and, eventually, order the goods to your company! Using such a powerful marketing tool as a promotional site – access to market goods and services, engaging in its own niche in the Internet space and attract the target audience.
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