Read is not analog but digital in the future… In the United States it has been for years on the market: the mobile reader “Kindle” will be offered at Amazon America since 2007 and has since blossomed into the best selling item of the American online giant. Now digital books can be purchased via online shop, which can then be read by Kindle retrieval device. As a result, the proportion of E-books has risen the American book market in 2010 on eight percent. In Germany, the estimated share was about 0.5 percent. But this might now suddenly change…
Because since April 2011 the “Kindle” is available, along with the largest selection of eBooks in Germany officially in Germany. Thus, the shop includes 650,000 titles, including 25,000 current, English language books and in addition free thousands of German classics. Even newspapers can be subscribed with the Kindle and read. With this offer the Group blows now to the major attack on the German book market, what leads to concern in the book industry. Many fear that the same change is the book industry, as has happened with the music and film industry: the transition from the analog to the digital medium. These suspicions are justified, because E-books and E-readers already offer advantages over the classical books. Can retrieve context information to various terms because by means of links or videos will be included in the E-book. The towing of books also falls away with the electronic readers, the complete library thus theoretically fits into the luggage.
Also for hobby authors such E-books completely new opportunities: In the Amazon Kindle store editors can adjust their works even given price and sell for a Commission fee on Amazon. It must be found so no publisher for your own books, thus you can reduce the costs to almost zero. Whether this new technology the printed book sooner or later will displace, depends on however depends on to what extent the customer engages in them. The cost savings in terms of material and transport costs is by the publishing house moment not yet on the customers mostly passed – say: the digital book is priced the same as the printed. In addition, it must be remembered that when purchasing an E-book, no material value is created and that can not be passed. Thus, it remains to be seen whether the readers in the future also continue to prefer holding a book in his hand or an electronic reader.
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